Its not exactly something that you could pick up at your high street store especially with the $15,000 price tag. But as an exercise in contemporary design that works 10 out of 10. Apparently this thing is supposed to be built like a brick s**thouse as the glass is claimed to be bullet proof. Not sure I'd pay $15,000 for it on my budget but it's definitely different. So many inappropriate jokes going through my mind at the moment about how the watch will keep on ticking even if you don't in various potentially unlikely life endangering gun related incidents.