After all the exchanges of back and forth legal wrangling it now looks like Apple (as in the computing brand) finally got their way and bought the rights to the logo for the original Beatles record label. I don't think they need to buy the rights for the actual fruit (could they if they wanted to?) since its pretty much psychologically firmly burnt in to peoples minds the world over due to the extended associations, meanings and symbols at play. Especially when a whole bunch of people think they are apples of the computing device and mobile talkie stick kind that carry the brand. This is even in places where the vast majority of people don't even own one let alone have the money to actually buy one. They just eat an apple instead and think they're apples too whilst getting extremely offended when people bad mouth the company, and they say I'm nuts.